Qualitative Research Made Simple: Voice + AI

The Qualitative Research Bottleneck

Qualitative research produces the richest insights — but it's expensive and slow. The traditional workflow:

1. Design interview guide (1-2 weeks)
2. Schedule and conduct interviews (2-4 weeks)
3. Transcribe recordings (1-2 weeks)
4. Code and analyze transcripts (2-4 weeks)
5. Write up findings (1-2 weeks)

Total: 2-3 months minimum. And that's for a modest study of 20-30 participants.

The Voice + AI Alternative

Modern qualitative research flips this timeline:

1. Design open-ended prompts (1 day)
2. Deploy via QR codes (1 day)
3. Collect voice responses (1-2 weeks)
4. AI transcribes and codes automatically (instant)
5. Review and refine AI analysis (1-3 days)

Total: 2-3 weeks. With 10x more participants.

What AI Handles

Transcription

95%+ accuracy speech-to-text across multiple languages. No more paying $1-2/minute for human transcription.

Sentiment Analysis

Every response is automatically scored for emotional valence. Map sentiment across themes, demographics, or time periods.

Thematic Coding

AI identifies recurring topics and groups responses by theme. You review and refine — the heavy lifting is done.

Topic Discovery

Keyword embedding analysis reveals hidden connections between responses. Discover themes you didn't know to look for.

Clarity Scoring

AI rates each response for specificity and actionability. Focus your attention on the most insightful responses first.

When Voice + AI Works Best

• Large sample sizes (50+ participants)
• Open-ended questions where depth matters
• Distributed populations you can't interview in person
• Longitudinal studies with repeated data collection
• Exploratory research where you don't know what you'll find

Getting Started

Pulspace for Research provides the complete voice + AI qualitative research toolkit. Design prompts, deploy QR codes, collect voice data, and analyze with AI — all in one platform. Better research doesn't require more time. It requires better tools.